Honest Branch Basics Review 2024 (Before & After Photos)

As someone constantly on the hunt for the best, toxin-free household swaps, Branch Basics is a very popular, non-toxic cleaning brand. I purchased and tested their products, and here is my honest Branch Basics review with before and after photos!

Branch Basics Cleaning Products

During nursing school, I really started to focus on reducing my exposure to everyday chemicals, especially those in the products I use in my home, personal care, and clothing.

We spend a lot of time in our homes, so it’s essential that they are safe and enjoyable places! Unfortunately, most household items, from candles to cleaning products to furniture, contain harmful chemicals that can wreak havoc on our health and well-being.

Cleaning products are a major source of irritants and contaminants!

Many conventional cleaning products contain synthetic fragrances and artificial colourants, which can cause symptoms ranging from eye, nose, and throat irritation to allergy, respiratory issues, headaches and migraines, brain fog, nausea and vomiting, and even endocrine disruption! (1, 2, 3, 4)

I don’t know about you, but I’m not willing to risk that for the sake of some cleaning products.

That’s when I came across Branch Basics!

What is branch basics?

Branch Basics is dedicated to creating 100% toxin-free cleaning products that are safe for human health and effective at cleaning. Their products are made with natural, plant-based ingredients and are free of harmful, toxic chemicals.

Branch Basics cleaning products are pretty unique for several reasons:

  • 100% Toxin-Free Formula: They contain completely natural ingredients and no harmful additives. They are free from preservatives, phosphates, phthalates, parabens, VOCs, sulfates, and chlorine. I’m so grateful I can be confident knowing that I’m not exposing my family to harmful toxicants at home!
  • Plant and Mineral-Based Ingredients: Their products do not contain lab-made ingredients. All ingredients come from natural sources. I love that they explain each ingredient on their website—it allows you to see exactly what each ingredient is used for.
  • Fragrance-Free: Branch Basics’ cleaning products are entirely fragrance-free, not only of synthetic fragrances but also of essential oils. I’m especially grateful for this because I’m pretty sensitive to fragrance, even natural essential oils—they usually give me a headache—so this is a really nice bonus feature. It makes Branch Basics an excellent option for people with sensitivities and for babies!
  • MADE SAFE Certified: This is a strict human health safety certification that very few brands ever achieve. This certification means that Branch Basics products are entirely free from harmful toxicants and safe for health. This is one of the only cleaning brands I know that is MADE SAFE certified!
  • Biodegradable: Their formula is made from natural plant-based ingredients that are entirely biodegradable. So, it’s not only human-safe but also environmentally safe!
  • Organic Chamomile Extract: I absolutely love that Branch Basics’ concentrate includes chamomile extract! It’s a natural source of antioxidants and has natural soothing properties, which can especially be helpful for people with sensitive skin and babies looking for a non-toxic laundry detergent.

Branch Basics Concentrate Review

Branch Basics Concentrate

Their whole cleaning product line is based on one concentrate. Essentially, they offer one concentrate that can be used for all cleaning purposes.

The concentrate can do everything, from cleaning glass to washing dishes to scrubbing the bathroom to doing laundry.

When you order your products, the bottles have fill lines that tell you how much concentrate and water to add. It’s a really simple process!

Fill Lines on Branch Basics Bottles

I initially purchased their Laundry Bundle, which gives you a large bottle of the concentrate and their famous Oxygen Boost powder.

At the time, I was struggling to find a non-toxic laundry detergent that actually worked and left my clothes clean and fresh. If you’re also looking for a good option, read my post about the 5 Best Non-Toxic Laundry Detergent Brands.

After my first couple of uses, I was absolutely shocked at how effective it was! I have to admit I was slightly doubtful that one cleaner could truly clean everything in my home.

Before going toxin-free, I had a different cleaner for everything: a special cleaner for my shower, a toilet bowl cleaner, a powder for my sinks, a floor cleaner, a glass cleaner, and a leather cleaner—it was crazy!

Fast forward to now, and I have replaced all of those toxic products with the Branch Basics concentrate.

Concentrate Ingredients

Purified Water, Decyl Glucoside, Organic Chamomile Flower Extract, Coco-Glucoside, Sodium Citrate, Sodium Bicarbonate, Sodium Phytate

Branch Basics Oxygen Boost Review

The second product in the Laundry Bundle is their famous Oxygen Boost powder.

Okay, seriously, this product is a miracle worker. I am not kidding.

Before I was serious about going toxin-free, Oxiclean was a staple in my house. It was my go-to for stubborn stains and tough cleaning jobs. After finding out it was chock-full of harmful ingredients, I was constantly on the hunt for a non-toxic alternative.

I FINALLY FOUND IT!

And it’s the Branch Basics Oxygen Boost. This stuff is seriously so good. I don’t know how the lovely team at Branch Basics did it, but this stuff is magic.

This powder is absolutely incredible at removing stains and tough cleaning tasks! It can do just about anything, from removing super stubborn clothing stains to grass stains on my cloth espadrilles, restoring my Dutch oven, and cleaning my car mats.

I could probably rave about it all day, but pictures speak volumes about how good this powder really is!

Branch Basics Cleaning Before and After

Dirty car mat before cleaning with Branch Basics
Using Branch Basics Oxygen Boost on a car mat
Using Oxygen Boost to clean a car mat
Oxygen Boost before and after result

I used the Oxygen Boost powder to clean my car mats. You really only need a little bit of the powder, some gentle scrubbing and they came out as clean as a whistle!

Cleaning a dutch oven with Oxygen Boost
Branch Basics before and after
Clean pot after using Branch Basics cleaner

My favourite Dutch oven had stained on the bottom, and I had tried virtually everything to get it clean, but nothing worked. I used a little bit of Oxygen Boost and a couple of drops of the Concentrate, scrubbed, and let it soak for a couple of hours, and the whole stain came out!! My Dutch oven is back to its sparkly white enamel.

Oxygen Boost Ingredients

Sodium Percarbonate, Sodium Bicarbonate

Yup, you read that right. Their Oxygen Boost is made from only two ingredients!! Both of which are safe for your health. You would never see that on any other conventional cleaning product that is this effective.

How Much Does Branch Basics Cost?

Branch Basics offers several different cleaning bundles for a discounted price. I personally purchased the laundry bundle, but you can also purchase the products separately as refills. They also offer an option to subscribe and save 10% on recurring orders! If you end up loving their products as much as I do (which I really think you will), you get to save on your next orders.

  • Branch Basics Concentrate:$55
  • Branch Basics Oxygen Boost: $22
  • Laundry Bundle: $69
  • Premium Starter Kit: $75

If you’re considering trying Branch Basics, I recommend opting for a bundle because you’ll get more bang for your buck.

Is It Worth The Price?

It may seem pricier than other cleaning options, but one bottle of concentrate makes 12 full cleaners and 64 loads of laundry. With regular use, one bottle will easily last 4-6 months.

Branch Basics concentrate price breakdown

What Can I Use it for?

Both the Concentrate and Oxygen Boost are very versatile cleaning products that work on many surfaces. Some of my favourite ways to use these products include:

Concentrate

  • Windows, glass surfaces and mirrors
  • Kitchen counter top
  • Washing dishes
  • Stainless steel appliances
  • Washing floors
  • Bathrooms

Oxygen Boost:

  • Bathroom tile
  • Toilet
  • Sink and shower scrub
  • Grout
  • Stain removal
  • Tough cookware stains/grease
  • Shoes

Since these cleaners are made from plant-based ingredients, they are generally compatible with most surfaces and cleaning needs. As always, before trying on a new surface it’s best to spot test (just in case :)).

I hope you liked my honest Branch Basics review! More toxin-free living content you might like: