18 Best Non Toxic Makeup Brands

Here’s a roundup of some of the best non-toxic makeup brands that offer high quality products, all while keeping things safe, natural, and chemical-free.

Makeup products are supposed to make us feel beautiful, but many of the products we use every day are loaded with toxic chemicals. From parabens and phthalates to synthetic fragrances and artificial colours, these sneaky ingredients are lurking in a lot of popular makeup brands—and they can harm your skin and overall health over time.

Good news is there are so many natural makeup brands with fantastic products so you can still wear makeup without worrying about the yucky chemicals!

Here is a list of the best non toxic makeup brands that are made with natural ingredients (and work well!).

1. Agent Nateur

Agent Nateur offers high-performance skincare and makeup that blends clean ingredients with luxury. Known for their eco-luxe formulas, their makeup products, including foundation and highlighter, are crafted with non-toxic, organic, and cruelty-free ingredients to give you a flawless, radiant finish.

They offer a dewy skin tint with SPF and a mascara.

2. Saie

Saie is a fresh and vibrant brand offering makeup that’s clean, high-performing, and effortlessly wearable. Their products are made with non-toxic, plant-based ingredients, offering everything from creamy blushes to skin-boosting foundations that are free from parabens, phthalates, and synthetic fragrances.

Their makeup line is quite extensive with foundation, tinted moisturizer, blushes, mascara, lip products and more! My personal favourite is the their tinter moisturizer – it’s gives the perfect lightweight coverage while doubling as skincare!

3. Honest Beauty

Honest Beauty focuses on affordable, safe beauty products that don’t compromise on performance. With a commitment to clean, cruelty-free ingredients, they offer a wide range of makeup essentials that are free from harmful chemicals and designed for everyday use.

Honest Beauty offers a full-line of makeup products so you can get everything you need in one place! I love that they’re fully transparent with their ingredients and affordable!

4. 100% Pure

As the name suggests, 100% Pure is as clean as it gets. They are known for their commitment to using only the purest, natural ingredients—like fruits, flowers, and plant pigments. Say goodbye to toxic chemicals and hello to makeup made with antioxidants, vitamins, and minerals that are safe for your skin.

5. Ere Perez

Ere Perez blends natural botanicals with high-quality, performance-driven formulas. Their makeup line is cruelty-free, vegan, and free from harsh chemicals, featuring products that deliver flawless results while being gentle on the skin. Their famous natural mascara and foundation are fan favourites.

6. RMS Beauty

If you’re a fan of makeup that doubles as skincare, look no further than RMS Beauty. This brand, founded by makeup artist Rose-Marie Swift, is all about blending natural ingredients with makeup products that actually perform. Think coconut oil, shea butter, and jojoba oil—ingredients your skin will love, without any toxic fillers.

7. ILIA Beauty

Ilia Beauty combines advanced skincare with high-quality, non-toxic makeup. Their products, including tinted moisturizers and lip balms, are made with organic ingredients and are free from synthetic chemicals, offering buildable, breathable coverage that’s safe for your skin.

8. OGEE

OGEE’s products are inspired by organic ingredients and sustainable practices. They offer luxury beauty items, such as their signature skincare-infused makeup, which blends clean ingredients with elegant formulations to nourish the skin while providing a radiant finish.

9. Alima Pure

Alima Pure is committed to producing clean, high-performance mineral makeup that’s both gentle and effective. With a focus on pure, high-quality ingredients, their products offer a wide range of shades and finishes, all free from synthetic fragrances, preservatives, and chemicals.

10. Inika Organic

Inika Organic is an Australian brand that uses certified organic, vegan, and cruelty-free ingredients in their luxurious makeup range. With products that deliver natural, glowing results, Inika’s collection is free from parabens, sulfates, and harmful chemicals, making it perfect for sensitive skin.

11. Kjaer Weis

Kjaer Weis brings a touch of luxury to the clean beauty world with their high-performance, eco-luxury makeup. Their refillable packaging and organic formulations are designed for women who want clean beauty without sacrificing sophistication, featuring a range of timeless shades and textures.

12. WELL PEOPLE

Well People is a clean beauty brand that combines performance with purity. Their makeup is designed to be free of harmful chemicals, artificial fragrances, and synthetic additives, while delivering effective, buildable coverage for all skin tones and types.

13. Fit Glow Beauty

Flit Glow Beauty focuses on creating non-toxic, glowing makeup that enhances your natural beauty. Their products are crafted from natural, plant-based ingredients, offering a fresh, dewy look that nourishes and revitalizes your skin with every application.

14. Juice beauty

Juice Beauty is a pioneer in organic beauty, blending clinically validated organic ingredients with cutting-edge technology. Their makeup line is packed with fruit stem cells and antioxidants, ensuring that each product nourishes and protects the skin while offering vibrant, long-lasting color.

15. Araza

Araza Beauty is a clean, cruelty-free makeup brand that combines plant-based ingredients with highly pigmented formulas. Known for their skin-loving ingredients like antioxidants and essential oils, Araza creates products that are gentle and nourishing while providing vibrant color and long-lasting wear.

16. River Organics

River Organics specializes in organic, high-performance makeup made from plant-based ingredients. Their collection includes everything from creamy blushes to versatile lip products, all crafted with sustainable, non-toxic ingredients to ensure a clean, glowing complexion.

17. Lily Lolo

Lily Lolo is a UK-based clean beauty brand that offers mineral makeup free from parabens, phthalates, and synthetic dyes. Their natural formulations are lightweight yet buildable, making it easy to create a flawless finish with a range of shades for all skin tones.

18. Rituel De Fille

Rituel de Fille is known for their highly pigmented, cruelty-free makeup that is as clean as it is bold. Made with plant-based ingredients, their unique formulations include everything from rich lipsticks to vivid eyeshadows that give a luxurious feel without harmful chemicals.

Other Clean Makeup Brands (But Not 100% Natural)

There are several other makeup brands that are advertised as ‘clean’ or sold in the ‘clean beauty’ sections of makeup stores, but aren’t 100% natural. They are still a better option than most conventional makeup brands, but there are better options (like the ones listed above!).

• Jones Road
• Physicians Formula
• Kosas

If you’re looking to swap out more of your household or personal care products for safer options, check out all of our toxin-free living content.